Using Discounts with Emails

Discounts are an important part of your shop's strategy. Whether it's a modest discount to incentivize subscribing, a bit to help convert abandoned checkouts into sales, or a large discount to highlight a sale, Seguno makes it easy to share codes through your emails. Coupon codes are automatically applied for your recipients when they click any link taking them to your shop!

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Configuring discounts in Shopify

Before including a discount in your Seguno emails, you'll need to create an active code in your Shopify admin. Navigate to your Discounts section and create a discount code.


Seguno will only share discount codes and does not use Shopify's automatic discounts. To learn more about the difference between the two types of discounts, refer to the Shopify documentation.

Give your discount a clear name - this is how you'll assign the code to the newsletter or automation in Seguno. All configured price rules will be noted in the email's discount banner and/or discount callout section.  If you intend to use this discount code for an automation, do not set an end date since the delivery will depend on each subscriber triggering the automation.


Set the Usage limits to avoid coupons being re-used or shared by your customers.

Once you've shared your discount code, usage reports will be available by reviewing the discount code in your Shopify admin.


To make tracking discount usage easier over time, set up corresponding discount codes for each automation such as shop_welcome, shop_abandoned, shop_lapsed, etc. Seguno can then use these to generate unique codes to send to your subscribers, reducing discount sharing outside the intended recipients.

Adding a discount to a newsletter

Once you've created a discount, it's easy to add that discount code to a new or unsent newsletter.

If you're creating a new newsletter, use the form to enter the discount name into the discount section. A checkmark will appear if the discount code is active and able to be used for the email.

To change this discount or add a discount to an email that has not yet been sent, navigate to the newsletter summary page. Edit the discount from the newsletter settings panel.

Adding a discount to an automation or series

When adding a discount to an automation, the discount is assigned to each email to allow the discount to change or only be included for part of the series.

To add a discount to an automated email, navigate to the automation summary page. Use the actions menu to edit the discount.

If there are multiple emails in the automation, the discount will need to be assigned to each email in the series.


If the same discount is included in multiple emails in a series, each recipient's unique code will remain the same throughout the series, and the discount expiration date will be based on when that code was first delivered to the recipient.

 With automations, Seguno adds more power to unique codes by allowing you to expire unused codes to create a sense of urgency with your recipients. The Seguno-applied expiration date will update as the subscriber moves through the series.


Codes are only deleted if they are not used within the timeframe. To avoid code being used multiple times, set the usage limit to the Discount in your Shopify admin.

Discount sections in your email

When a discount is assigned to an email, Seguno will automatically display the discount terms in your email and apply the code through any links directing to your site.

As a default, the discount banner will be added below the email header.

Any discount eligibility rules will be added in a second banner above the email footer. If there are no eligibility rules, the discount details banner will be left out.

If you need to include additional disclaimer information, use the company policies text section in your Footer.

If you prefer to highlight your discount with a more action-oriented section, add the Discount callout section to your email. The Discount callout will include all details of the discount with a button calling your recipient to action.


Discount summaries automatically updated based on the discount terms from your Shopify. To update these, use the edit language menu in your Settings. Be aware that the language settings will be the default for all Seguno emails. Learn more.

Editing the discount callout section will allow you optionally hide the discount banner and update the section's supporting content.


The discount banner and discount callout sections will only be included in your email as long as the discount is active and is available for the recipient. To preview your email without the discount banner or discount callout, use the conditional content option at the top of the email preview.

Using unique codes

Discounts can be shared with subscribers as the discount name or by having Seguno create a unique 6-character code. This is widely considered a best practice when including discounts for your digital marketing. To use unique codes, select that option when adding the discount to your email.

Unique codes are alphanumeric and designed to avoid spelling any words. When using unique codes, all usage reporting will roll up under the assigned discount code.


Unique discount codes included in test emails or feedback requests will not be working codes to avoid reporting issues.

Finding your subscriber's available discount codes

Once a code has been sent to your subscribers through a Seguno email, it will be listed in their subscriber profile as long as it is active.

To see these codes, navigate to your Customers in your Shopify admin. Find the customer, open their customer profile, and use the More actions menu to select "View subscriber profile" with Seguno. Active discounts will be shown on the Recent discounts card.


Some shoppers will subscribe multiple times with different email addresses, creating multiple customer records. Be sure to find the profile for the correct email address if you're helping a customer recover a lost discount code.

Learn more about the subscriber profile.

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