How can I import subscribers?

Seguno uses your customers in Shopify to identify subscribers. Customers who are marked as subscribed are automatically detected by Seguno and are eligible to receive marketing emails through Seguno. If you are coming from another email marketing platform, you may need to import your existing contacts from that platform as customers in Shopify.

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Preparing your list for import

Before importing subscribers, there are several steps you can take to set yourself up for success.

Consider the source of these contacts and their opt-in permission.

If you are migrating this list from a different email platform or shop, be sure that they have been emailed recently (recommended timeframe is within six months) and that they've opted-in to receive marketing from this brand. If these contacts subscribed to a different brand or shop you previously operated, they are very likely to report your emails as unsolicited or spam.


If you are rebranding an old shop, send your subscribers an announcement-style email calling out both the old and new brand in the email's subject line and primary content. We recommend listing the old brand name in your pre-header text for your first few emails from the new brand. Ex: MP Boutique is now Madison Paige.

If you're importing contacts from your POS system or lead-gen ad, consider if you'd like to tag these customers when you import them to track their source and be able to send them more relevant contacts. 


Subscribers should be imported from these systems weekly to avoid any issues with forgetting they signed up.

Clean your list of inactive and bounced contacts.

Cleaning your list before importing and sending can not only reduce your monthly cost with Seguno but also immediately improve your ROI by improving your email deliverability and inbox placement. Sending to old, dirty lists is a quick way to end up in the spam or junk folder, damaging your chances of reaching your best customers. Use your previous email platform to identify all contacts who have hard bounced, had repetitive soft bounces, or have not opened/clicked your emails within the last six months (depending on your sending cadence.) Update these contacts to "unsubscribed" in your email list or export them in a separate file so that you can update them to unsubscribed in Shopify.


Consider using these non-engaged contacts to build a more targeted audience for your social media ads.

Importing subscribers to Shopify

Since Seguno uses your Shopify records for your subscribers, importing new subscribers is completed through your Shopify admin's Customers tab. Imports need to use Shopify's customer import template. Learn more about importing exporting customer lists from Shopify.

Copy your subscriber email addresses and any other information you'd like to import from your source file into the template. Pay careful attention to set the correct value for the "Accepts marketing" column, as only your good, cleaned contacts should have the "yes" value in that column. Use the Tags column to make it easier to sort these subscribers later on.


The most common mistake is using the incorrect value for the Accepts Marketing column. Shopify will only accept yes as opted in, and all other values are seen as not opted in (including Yes or YES.) Some spreadsheet applications, such as Apple's Numbers, will automatically capitalize words for you, so be sure to double-check this before importing.

Once you've created your import file, navigate to your Shopify admin's Customers tab and select Import customers.

Email addresses can only exist once within a shop, so you may need to use the overwrite option to make sure the status is updated for customers that already exist in Shopify.

If you need additional help or have questions, use Live Chat or open Support case through the  Talk to support button on any page within Seguno.

Syncing your list from Mailchimp

We have made importing and syncing your existing Mailchimp contacts as simple as possible with our built-in integration. This provides you the smoothest transition possible as you move your email marketing to Seguno without disrupting your existing automations in Mailchimp, all while maintaining compliance with anti-spam laws.

Navigate to your Seguno settings to find Mailchimp in the Connections section.

This connection will transfer your subscriber's email, first name, last name, and subscription status into a Shopify customer record. When migrating to Seguno from Mailchimp, it is recommended that you keep this connection for at least two weeks to sync any late unsubscribe requests that come from your final Mailchimp emails.


This sync will also detect any contact deletion in Mailchimp as an unsubscribe. Before deleting contacts from Mailchimp, make sure to do a complete list export and disconnect through your Seguno settings.

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