Send an Abandoned Cart Automation

Seguno users can leverage Seguno emails within a Shopify abandonment automation workflow to send Abandoned Cart automations. This feature allows you to take full advantage of both Seguno's Editor and the customizable logic of Shopify abandonment automations to drive more sales.

On this page

• Create an Abandoned Cart Automation
• Customize the Abandoned Cart Automation
• View reporting for the Abandoned Cart Automation

Create an Abandoned Cart Automation

Seguno leverages Shopify's automation workflows to send Abandoned Cart automations. 

To create an Abandoned Cart Automation: 

1. From your Shopify Admin, navigate to Marketing, then Automations
2. Click Create automation
3. Select the Automation cart template
4. Click Edit
5. Hover over the Send Marketing Email node and click Delete
6. In the last node of the workflow, click the Then plus icon
7. Select Action
8. In the Installed App Actions, select Seguno Email Marketing
9. Select Send abandonment email
10. Click Select template
11. Select the abandoned cart template
12. Complete the automation setup page, click Create email 
13. Customize the email, click Save
14. To return to the automation workflow, click Exit
15. To turn on the automation, click Turn on workflow

Once you’ve created a Seguno email within a Shopify abandonment automation, you can view and edit the automation in Seguno. 

To view and edit the email in Seguno: 

1. Navigate to the Automations page 
2. From the Abandonment section, select the automation
3. From the Automation details page you can make additional edits to the automation

Customize the Abandoned Cart automation

The Shopify automation workflow templates pre-select conditions and actions to save you time and ensure the automation is set up correctly. We recommend you do not modify the workflow with exception to the below options. 

Edit the wait period 

The wait period determines the amount of time between the abandoned cart and the email trigger. 

To edit the automation delay: 

1. Select the workflow in Shopify, click Edit workflow 
2. Select the “Wait for” node
3. Edit the delay settings

Edit the rest period

If a customer is a frequent visitor to your site, it is not recommended to send an abandonment email after every cart abandonment. The rest period is used to check if a customer has received an abandonment email within the defined timeframe. If a subscriber has received an email within the rest period, Seguno will not trigger the abandoned cart automation. 

To edit the rest period: 

1. Select the workflow in Shopify, click Edit workflow
2. Select the rest period node 
3. Edit the days since last abandonment email 
4. Click Edit description
5. Update the text to match the new rest period

Transactional sending

By default, abandoned cart automations are only sent to subscribed contacts as marketing emails. However, since your shoppers have started the checkout process, the first email of the automation can be configured to send to all shoppers and be considered a transactional email. Remember to check your local laws to ensure compliance.

To approve the first email as transactional: 

1. Create and turn on the abandonment cart automation in Shopify 
2. In Seguno, navigate to the Automations page
3. From the Abandonment section, select the abandoned cart automation
4. In the Start card, click Edit
5. Select the Approve first email as transactional checkbox, click Save

Send an abandoned cart email based on language 

To send an abandoned cart email based on language: 

1. Within the workflow, locate the “1 or more products in cart are in stock” node. 
2. Click the Then plus sign, select Condition
3. Click Select condition
4. Click Add criteria 
5. Select Customer
6. Select Locale
7. Edit the criteria to “starts with”
8. In the Enter locale textfield, add the first two letters of the locale (ex: EN, or FR)
9. From the new locale node, click the Then plus sign, select Action
10. Select Seguno Email 
11. Select Send Abandonment Email 
12. Click Select Template
13. Select Abandoned cart
14. Customize and activate the automation

Send an abandoned cart email based on the cart total 

To send an abandoned cart email based on the cart total: 

1. Within the workflow, locate the “1 or more products in cart are in stock” node. 
2. Click the Then plus sign, select Condition
3. Click Select condition
4. Click Add criteria 
5. Select abandonment
6. Select AbandonedCheckoutPayload
7. Select totalPriceset
8. Select presentmentMoney
9. Select amount

View reporting for the Abandoned Cart automation

To view the report in Shopify: 

1. From your Shopify Admin, navigate to Marketing, then Automations
2. In the Automations section, select the abandoned cart automation
3. Under Results, view the reporting metrics
   1. By default, the reporting is set to the last 30 days, to adjust the date range, click the date range button 

To view the report in Seguno: 

1. Navigate to the Automations page
2. In the Abandonment section, select the abandoned cart automation
3. On the Automation details page, view the performance, engagement, and deliverability metrics for the automation
4. For a more detailed report, click View report