Send an Abandoned Browse Automation

Seguno users can leverage Seguno emails within a Shopify abandonment automation workflow to send Abandoned Browse automations. This feature allows you to take full advantage of both Seguno's Editor and the customizable logic of Shopify abandonment automations to drive more sales.

On this page

• Create an Abandoned Browse Automation
• Customize the Abandoned Browse Automation
• View reporting for the Abandoned Browse Automation

Create an Abandoned Browse Automation

Seguno leverages Shopify's automation workflows to send an Abandoned Browse automation. 

To create an Abandoned Browse Automation: 

1. From your Shopify Admin, navigate to Marketing, then Automations
2. Click Create automation
3. Select the Abandoned product browse template 
4. Click Edit
5. Hover over the Send Marketing Email node and click Delete
6. In the last node of the workflow, click the Then plus icon
7. Select Action
8. In the Installed App Actions, select Seguno Email Marketing
9. Select Send abandonment email
10. Click Select template
11. Select the Abandoned product browse template
12. Complete the automation setup page, click Create email 
13. Customize the email, click Save
14. To return to the automation workflow, click Exit
15. To turn on the automation, click Turn on workflow

Once you’ve created a Seguno email within a Shopify abandonment automation, you can view and edit the automation in Seguno. 

To view and edit the email in Seguno: 

1. Navigate to the Automations page 
2. From the Abandonment section, select the automation
3. From the Automation details page you can make additional edits to the automation

Customize the Abandoned Browse automation 

Edit the wait period 

The wait period determines the amount of time between the abandoned browse and the email trigger. 

To edit the automation delay

1. Select the workflow in Shopify, click Edit workflow 
2. Select the “Wait for” node
3. Edit the delay settings

Edit the rest period

If a customer is a frequent visitor to your site, it is not recommended to send an abandonment email after every browse. The rest period is used to check if a customer has received an abandonment email within the defined timeframe. If a subscriber has received an email within the rest period, Seguno will not trigger the abandoned browse automation. 

To edit the rest period: 

1. Select the workflow in Shopify, click Edit workflow
2. Select the rest period node 
3. Edit the days since last abandonment email 
4. Click Edit description
5. Update the text to match the new rest period

Send customized emails for specific products

For more control over the message and design, you can send an unique email based on the product browsed. 

To send an email based on the product: 

1. Within the workflow, locate the “1 or more products viewed are in stock” node. 
2. Click the Then plus sign, select Condition
3. Click Select condition
4. Click Add criteria 
5. Select Abandonment
6. Select productsViewed 
7. Select product
8. Select id to send an email based on the product id or select title to send an email based on the product title 
9. In the If section, edit the criteria 
10. From the new node, click the Then plus sign, select Action
11. Select Seguno Email 
12. Select Send Abandonment Email 
13. Click Select Template
14. Select Abandoned product browse 
15. Customize and activate the automation

View reporting for the Abandoned Browse Automation

To view the report in Shopify: 

1. From your Shopify Admin, navigate to Marketing, then Automations
2. In the Automations section, select the abandoned browse automation
3. Under Results, view the reporting metrics
   1. By default, the reporting is set to the last 30 days, to adjust the date range, click the date range button 

To view the report in Seguno: 

1. Navigate to the Automations page
2. In the Abandonment section, select the abandoned browse automation
3. On the Automation details page, view the performance, engagement, and deliverability metrics for the automation
4. For a more detailed report, click View report