Sending newsletters in different languages

Your shop operates across multiple languages, and your Seguno newsletters can too! By pairing your Seguno's language options with your Shopify customer segments, you can communicate with each of your subscribers in the language they were shopping in when they subscribed.


This feature is currently limited to translating the default terms of your newsletters, with some exciting updates planned to support translating product details, multi-currency pricing, and automations.

On this page

Before you begin: Setting your Shopify site for multiple languages

Customers all over the world enjoy viewing content in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, shipping, and return policies. You can enable multiple languages from your Shopify admin to create separate URLs for your translated content.

Navigate to the Language tab of your Shopify Settings and add the language you want to make available to your shop.

Shopify will guide you through the process and allow you to edit your content before publishing the translated storefront.  Learn more from Shopify about localization and translation.


Use Shopify's Translate & Adapt and Geolocation apps to help you translate your storefront and guide your customers to their preferred language. Similar third-party apps may be available.   

Seguno's multi-language feature currently supports eight languages: Danish, Dutch, English (default), French, German, Italian, Japanese, and Spanish. Please contact Seguno Support if you need support for a different language.


Shopify only converts currencies if you're using Shopify Markets. *Seguno support for Shopify Markets is in development.

Collecting language preferences and creating segments

When a customer subscribes to emails from your shop, the shop language is captured and added to their customer record as their preferred language. You may also update a customer's language by editing their customer details.

Generally, all theme-supported email capture points will record the language preference of new customers and subscribers, as well as all Seguno-powered popups and forms. Not all third-party apps record language preferences, and we strongly recommend that you test your site for sign-ups in each configured localization.


Use Seguno: Popups and Exit Intent to build unlimited language-specific popups for each translated version of your shop. Learn more. Seguno Popups has a free plan available and unlimited is just $10/mo for paid Seguno Email users.

Now that your customers can select preferred languages, you'll need to build segments to use to send the correct newsletter translation to each group.

Navigate to your Customers admin and use the customer_language attribute to build segments based on the language code.

You may build the segments by using the country codes directly:

Danish da
Dutch nl
English en
French fr
German de
Italian it
Japanese ja
Spanish es


Language codes are only available in segments if at least one customer has selected that language.


You can build exclusion segments for more flexible targeting with your newsletters.

You may also add location or tag criteria to your language segments if you've been recording language preferences in different ways previously.

Adding languages to your Seguno account

Navigate to your Seguno Settings to customize your Localization settings.

Adding a language will translate the phrases that are automatically added to your emails, such as your discount description, unsubscribe action, and more. While one language is set as your default, having multiple languages allows you to quickly create language-specific versions of your newsletters.

Once you've added a language, you may further customize the terms by using the edit language option and selecting the language you'd like to review. 

Your new language will now be available to select when creating a newsletter or in the email editor.


Language settings do not currently include product details or converted currency. Those features will be available when support for Shopify Markets is added in the future.

Building and targeting a language-specific newsletter

When creating a newsletter with multiple languages in your account, you will now be able to select which language to use for common terms.

Using a language other than your default will automatically take your email off your shared theme, so it will not impact your other emails if you need to customize your header and footer.

Once you've created your newsletter, it is very important to select the recipients correctly when scheduling. Use the language segments to target a specific language. Return to this step.

Alternatively, you may use an exclusion segment so that you can easily target other non-language-specific segments.

Create additional language-specific emails by creating a new newsletter entirely, or duplicate your newsletter and change the language in the email editor.


When using integrated Product or Collection sections, we recommend hiding the product titles and prices if you are not using the primary language for your account. These sections are not currently included in the translation and could cause you to have multiple languages within the email.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.