Sending newsletters in different languages

Your shop operates across multiple languages, and your Seguno newsletters can too! By pairing your Seguno's language options with your Shopify customer segments, you can communicate with each of your subscribers in the language they were shopping in when they subscribed.

On this page

• Before you begin: Setting your Shopify site for multiple languages
• Collecting language preferences and creating segments
• Adding languages to your Seguno account
• Building and targeting a language-specific newsletter

Before you begin: Setting your Shopify site for multiple languages

Customers all over the world enjoy viewing content in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, shipping, and return policies. You can enable multiple languages from your Shopify admin to create separate URLs for your translated content.

Navigate to the Language tab of your Shopify Settings and add the language you want to make available to your shop.

Shopify will guide you through the process and allow you to edit your content before publishing the translated storefront.  Learn more from Shopify about localization and translation.

Seguno's multi-language feature currently supports eight languages: Danish, Dutch, English (default), French, German, Italian, Japanese, and Spanish. Please contact Seguno Support if you need support for a different language.

Collecting language preferences and creating segments

When a customer subscribes to emails from your shop, the shop language is captured and added to their customer record as their preferred language. You may also update a customer's language by editing their customer details.

Generally, all theme-supported email capture points will record the language preference of new customers and subscribers, as well as all Seguno-powered popups and forms. Not all third-party apps record language preferences, and we strongly recommend that you test your site for sign-ups in each configured localization.

Now that your customers can select preferred languages, you'll need to build segments to use to send the correct newsletter translation to each group.

Navigate to your Customers admin and use the customer_language attribute to build segments based on the language code.

You may build the segments by using the country codes directly:

You may also add location or tag criteria to your language segments if you've been recording language preferences in different ways previously.

Adding languages to your Seguno account

Navigate to your Seguno Settings to customize your Localization settings.

Adding a language will translate the phrases that are automatically added to your emails, such as your discount description, unsubscribe action, and more. While one language is set as your default, having multiple languages allows you to quickly create language-specific versions of your newsletters.

Once you've added a language, you may further customize the terms by using the edit language option and selecting the language you'd like to review. 

Your new language will now be available to select when creating a newsletter or in the email editor.

Building and targeting a language-specific newsletter

When creating a newsletter with multiple languages in your account, you will now be able to select which language to use for common terms.

Using a language other than your default will automatically take your email off your shared theme, so it will not impact your other emails if you need to customize your header and footer.

Once you've created your newsletter, it is very important to select the recipients correctly when scheduling. Use the language segments to target a specific language. Return to this step.

Alternatively, you may use an exclusion segment so that you can easily target other non-language-specific segments.

Create additional language-specific emails by creating a new newsletter entirely, or duplicate your newsletter and change the language in the email editor.