Using Discounts with Popups
Offering an incentive can be an effective way to drive conversions with your popups. Here we'll outline three methods for sharing a discount code with your new subscriber.
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Click to apply discount
Offering your new subscriber the option to click to apply their discount offers convenience and increases the likelihood that they will complete their first purchase during this session. This method uses your popup design and shareable discount link.
Create your popup and customize the final step of the design to add a Button section.
Create your discount code in Shopify with any relevant eligibility settings. Be sure that any signup incentive does not impact your business negatively and cannot be abused.
Copy the shareable link once you've configured your discount through the promote action. Copy the URL.
Return to your popup button and add the shareable link.
Set your button label to clarify the discount is applied when you add the button. Use additional rich text sections to list any restrictions on the discount.
Your new subscriber may now continue shopping without going to their email for the discount code. The code will be automatically applied when they reach checkout.
Note
This method only applies the discount if the subscriber uses the button. Be sure to include a discount offer in your Welcome email in case the subscriber does not purchase during that session.
Share unique code through Seguno Email
Sharing your discount code through email will ensure valid email addresses are used for signup. Placing the discount in an email also ensures your new subscriber engages right away and gets them used to seeing your emails in their inbox.
While every email provider is different, Seguno Email Marketing makes this easy by allowing you to apply the discount code to your Welcome series or Customer Tagged automation.
Create your popup and customize your final step to alert the customer the discount will be delivered by email.
It may be helpful for you to list the "from address" for the email.
In your email marketing app, configure your Welcome email to include the discount code. Seguno Email Marketing makes this easy by allowing you to link the discount code directly and optionally create a unique discount with an expiration window to drive urgency.
Customize your email to create a simple call-to-action to invite the shopper back to your site to use the discount code.
With Seguno Email Marketing, your discount code will be applied when the subscriber clicks through any link directing them to your shop.
Tip
Learn more about how Seguno: Email Marketing can use discount codes in your automated emails.
Share general code
The simplest way to distribute the discount is to share the general code directly on the popup confirmation screen.
Create your discount code in Shopify with any relevant eligibility settings. Be sure that any signup incentive does not impact your business negatively and cannot be abused.
Create your popup and customize the final step to include the discount name.
To make the code application even easier, copy the shareable link from the promote menu and link to the text on the popup.
Hyperlink the discount name on the confirmation screen to the shareable link.
Your shopper may now click the link or copy the code manually to apply the discount at chcekout.