Popup display and trigger settings

Launching your popup at the right time makes a big difference in your shoppers' experience (and your popup's conversion rate!) Learn how Seguno Popups and Forms allows you to configure your popup to launch at the right time and place.


Unsure about your configured display settings? Use the perspective of " how would I react to this popup" if I were a prospect and then test it while browsing your site with an incognito/private tab for a "fresh" experience.

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Popup triggers can be a balancing act. Display too quickly, and the shopper will instinctively close it. Build overly complicated triggers, and you'll reduce your overall impressions and chance to engage with shoppers.

Display settings should support the intention of the popup message and conversion goal. Seguno supports the following primary display triggers, with options for supporting thresholds based on time and additional page views.

  • Visits a page - the standard for collecting email signups or making an announcement on your site.
  • Scrolls down - requires the visitor to browse a percentage of the page to show a level of interest and not startle them with a popup. Best used for subscription-focused popups. It is recommended that you do not use a time-based delay with this display trigger type.
  • Attempts to exit a page - the exit-intent popup is excellent for last chance offers to try and engage with prospects before they leave. Use this option for trying to convert the new shopper through your email or SMS marketing.
  • Any device - the popup will display across all devices. Any device is the default setting when creating a popup. 
  • Mobile phone - the popup will only display on mobile devices. 
  • Desktop or tablet - the popup will only display on desktops and tablets. 

Additional support thresholds give you more control based on your display trigger type. These display thresholds must be satisfied before the popup displays unless set to zero.

  • Wait for X seconds - requires the viewer to be on that page for a minimum time before the popup launches. The classic delay trigger, with the best practice setting typically ranging from 5-10 seconds. However, each site experience is unique, and the delay should be adjusted over time.
  • Additional page views - gives your shopper unlimited time on their first landing page and then uses the time-based trigger settings after viewing the required additional number of pages. Additional page views are cumulative across multiple visits with the same browser or device.


Email subscription popups will not display if the shopper visits your site through a link from Seguno Email Marketing.

For popups with a form submission, shoppers will not see similar popups after converting. You may configure the rest period for how long before that popup is shown again if closed or declined.

Set a start and end date to feature time-sensitive content without manually adjusting the popup at that specific time. Use this setting for big announcements such as the arrival of new collections, highlighting a limited-time sale, advising shoppers of shipping delays, or any popup designed for a particular holiday period. 

Dates and times are based on your Shopify account timezone.

Popups may target or exclude different pages to make effective announcements targeting products, collections, or more.

Setting an include page will only permit the popup to trigger on that page, while additional trigger requirements may be met throughout the site. Excluding specific pages can help limit distractions for shoppers or protect your checkout flow by keeping your popup restricted to only relevant pages.

To exclude all pages following a specific path, add an asterisk to the end of the URL path to denote a wildcard. This will include or exclude all pages that use the URL path proceeding the asterisk.


Looking to create a very targeted popup to help prospects become customers but not interrupt the shopping process? Setting your exit-intent popup to include your best generally available offer and target only the "/cart" page.


It is not recommended to use the additional page views requirement if the popup is limited to a small range of pages.

Shopify's customer tags are a versatile way to track data for subscribers based on signup sources through form submissions. By default, popups add the tag "seguno-popups" to all popup subscribers, along with "seguno-popups-email" and/or "seguno-popups-sms" based on the subscription type.

Configure the app for additional tags to have more source or interest-based segmentation options, such as "style_guide" or "blog_posts." Use clear, consistent naming conventions for your tags to make it easier to build segments later on. Use these tags and segments with Seguno: Email Marketing to target or exclude recipients from specific newsletters or automations. Learn more about Seguno: Email Marketing.

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