Your email marketing this month
It's well into the Fall season and soon spooktacular savings will be visiting your inbox. Let's take a look at some inspiration for this month.
First up we'll take a look at some more fall messages. This time specifically those that while are focused on the season, are taking a more subtle approach. This can be good for brands who want to keep their brand aesthetic front and center. Remember we have more Fall Season email examples in last month's video, feel free to take look below.
Next, it's my favorite time of year, Halloween. There are many different ways to approach this popular cultural tradition. You aren't locked into a childish version of the holiday, take a peek at some of the examples in the video. One major thing to remember is if you sell products that people want for the 31st (or that weekend), you'll want to make sure to send out your promotions and list out shipping info so that people can get their products in time. Don't feel like you need to re-invent the wheel for content here. There's some great copy in these examples that can inspire you.
Tip of the month
What are your subscribers interested in? You know what they buy, but what got them to click through the email? You can check the links that were clicked and get a better idea of what got the interest of your audience. You can use this information to build out smarter messages in the future. Just like website performance data, email click data helps you understand what motivates your audience.
September marks the end of summer and the official preview to Fall. As many of you have already noticed retailers and merchants are already taking advantage of this change in season.
In this video, we'll cover Labor Day and Fall-related messages. PLUS we've got a great tip of the month for Shopify Merchants on how to use customer reviews in messages.
Within online e-commerce, the Fall season not only marks a season change but starts us down the path to the Holiday season. At this point, it would be too soon to mention holiday shopping, but consumers are aware of the change in season and are poised to shop for it. This is why this season has traditionally done so well. Take a moment to figure out how you can mark the change in season and relate that back to your target audience.
Tip of the month
The importance of gathering reviews is something that every Shopify Merchant is well aware of. What if you could use those great reviews as content within your email messages? I suggest you give it a go. Reviews offer up genuine thoughts from other customers and will be more relatable than anything you can come up with. There are plenty of ways you can put these into your messages watch this month's episode for examples and ideas.
We're in the dog days of summer folks. While there aren't too many specific dates in August that Shopify Merchants are concerned with. It is a VERY big retail month. That's because we have 3 major shopping events happening.
- End of Summer Sales
- Labor day prep
In this video, we cover them all and show off examples. PLUS we've got a great tip of the month for Shopify Merchants who want to send more targeted messages.
Back-to-School/Back-to-Collage: This season is expected to bring in over $100 billion dollars in revenue. We know people are looking to spend, and it's likely that Shopify Merchants who present their products in the right light will make money off any Back-to-School campaigns. What's the key? To understand how your product can solve a problem for kids/young adults going back to school, or for their parents. This means Back-to-School is not limited to only merchants who sell pens/paper. It means that if you have a product that can solve a problem for the season, you should consider putting together an email marketing message that includes Back-to-School. FWIW I really love the examples we put in the video.
You can check out more information on our templates for Back-to-School here.
End of Summer Sales: For some Shopify Merchants this is a great chance to heavily discount stock so they can clear the way for Fall products. There is no pressure to do this and it's not obligatory for all merchants. If it fits your brand then go for it, people love a sale and it will get their attention.
Labor day prep: Yep, that's right! Labor day is the first week of September, you'll want to prep whatever you need to in August to get ready. Just like how we did for the 4th of July. Labor day is another regional holiday that is focused on straightforward promotions. You don't need to overthink this message. If you do a discount make sure that it's something that helps your business and doesn't cost you money.
Note: Keep your eye on the template store, we already have a lot of patriotic templates that will work and we'll be releasing more soon.
I've just listed 3 promotional events to consider for August. However, don't consider doing all three mandatory. Back-to-School is very powerful, and if you can tie your product into the season, then it's a smart thing to put in your emails. You do NOT need to have a discount with it. You can simply present your products and how they help the "Back-to-School" season. Yes, discounts do drive sales, but please always be cautious of over discounting.
A note on discounts: Remember you can set a minimum threshold, create bundles, or use a free gift. Check out this post from Shopify.
Tip of the month
Sending messages to targeted customer groups. This is a popular question for our support team so we made it our tip of the month. You can easily create customer saved searches and then send to them via Seguno.
Seguno already lives inside your Shopify Store, so all the data is easy to access. Once you have created a customer group, then you can customize the recipient list with a few clicks.
Your saved searches are based on your customer data (this is the proprietary 1st party data that you own) such as the number of orders, value spent, or date of first purchase. You can use this data to find VIPs, people who haven't shopped, or people who haven't shopped recently.
You can also use customer tags to create saved customer groups. This can be useful if you've been tracking customers and now want to send separate messages to separate groups.
Comments or questions? Here's the link to the YouTube video, leave a comment there and we'll see it. For app questions feel free to use live chat or reach out to us at Help@seguno.com