Previewing conditional content

Under certain conditions, sections of your email may be included or excluded for some recipients based on eligibility.

The following sections may be impacted by conditional content:

  • Discount banner
  • Discount callout
  • Countdown timer (when linked to the discount expiration date)
  • Product prices in featured product and product list sections.

Use the conditional content to preview how your email will appear for discount-eligible and ineligible customers.


Toggling off conditional content does not remove the discount from the email or template. It only removes the impacted sections for purposes of message preview.

Learn about including a discount in your automated emails


If you use Seguno to only offer a discount to first-time purchasers, be sure to avoid mentioning the discount in sections that would not be conditionally excluded, such as your Subject Line, Preview Text, and email content.

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