Automated blog post announcement

With so much going on in your Shopify shop, it's easy to feel overwhelmed with creating newsletters. Turn your blog content into an easy, engaging email by automating a blog post announcement, sending the content you've already created to your subscribers in an easy-to-customize template.

On this page

Customizing your blog post announcement template

Before activating the automation, start by customizing the automation content to give your email a familiar design to your other marketing emails.

Customizing the template

Navigate to the Automations tab and select the option to Customize the Blog post published automation.

The primary content for this template is the Recent blog posts section. This content will be injected when the automation is triggered and will pull in the recent blog post published to your Shopify Blog. This section can be customized to include a universal heading, and other attributes based on that actual blog article that will be included at sending.


Keep in mind that this is the template for sending an announcement, and some of the featured content will be conditional and based on the blog article that triggers the announcement. If you want to have a more specific design for a blog post announcement, create a newsletter so you can include content that is about that blog post specifically and not universal to a blog post announcement.

The other sections in the email may be customized to enhance the overall email, but are not required

Setting the Subject Line and Preview Text

The default subject line for a Blog Post Announcement is "New on our blog". To customize the subject line that will be used, navigate to your Settings tab and select Edit language. Navigate to the Blog posts section and update the blog post announcement's universal subject line.

Your announcement's preview text will be the title of your new blog post.


Keep in mind that this subject line will be used each time this automation sends a blog post announcement. Avoid including a specific date, event, or blog title in the subject line.

Activation and sending announcements

Enable the announcements and select the time of day that you would like the announcements to be sent.

Once enabled, the automation will check each day to see if you've published a blog post within the last 24 hours. If a blog post qualifies, the automation will send the blog announcement as a newsletter to your full subscriber list.


In some instances, you may have published a blog post recently but the automated announcement is not sent. Most commonly, this is because the blog post was published or backdated before the automation was activated.

If your store is still in "Password Protection" mode, the newsletter you send out will only redirect your subscribers to your password protection page. However, anyone who has the shop access password would still be able to see the blog post once they enter the password. 


If you're in a pre-launch state and publishing blog content, consider sharing an early access password with your subscribers to build interest and customer loyalty.

Excluding blog posts from automated announcements

Specific blog posts may be made ineligible for automated announcements and recent blog post sections by applying an exclusion tag to the blog post when publishing.

Apply the tag "exclude-from-email" to the specific blog posts you do not want Seguno to send automatic announcements for before publishing the article.

Announcements will not be skipped for these posts. These posts will also be excluded from Seguno's automatic selection in your Recent Blog Posts section on any newsletter or automation.


If you remove this tag and would like Seguno to send an automatic announcement email, you will need to update the visibility date of the blog post to today's date, as the automation looks for the visibility date is within the last 24hrs to determine which posts to announce.

Reviewing your sent blog post announcements

Any automated blog post announcement that has been sent can be found in your Newsletters tab with the name "Blog post announcement YYYY-MM-DD, where the date is the date the announcement newsletter was sent.

From here, you'll be able to remail your announcement or review the email reporting in Seguno. Learn more about reporting.

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