Types of Automations
Automations send individual emails to subscribers who perform specific trigger actions as they occur. There are several preconfigured and custom automations available in Seugno. Automations are grouped based on the type of trigger action to send the automated email or series.
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Subscriber activity automations rely on the contact signing up or having a unique discount code assigned by another automation and expiring soon.
This triggered message is used for stores in pre-launch, password-protected mode and is triggered when a new subscriber submits the newsletter form. Message content should confirm subscription status and focus on building excitement by sharing a sneak peek of your site, your products, and expected launch timelines. When using the Coming soon automation, you should still send Newsletters to your subscribers with updates about your launch and an announcement for your shop's grand opening.
This automation is used for all stores with a live storefront and triggers immediately after a contact becomes a subscriber the first time. With one of the highest ROIs of any email, this is a best practice for all shops. Your Welcome message content should introduce your brand values, set expectations for your email marketing messages and thank them for subscribing, highlight best sellers with call-to-action, and link to your social channels. You can also include any excellent testimonials from your customers, but don't let your message become too large overall. If you're not sure about offering a discount as an incentive to sign up, consider your overall discount strategy, your marketing cost to bring new shoppers to your site, and how much it would be worth to hold onto that shopper and get at least one conversion from them.
You can activate the Discount Reminder automation if you would like a follow-up email to be sent to subscribers who previously opened a Seguno email containing a discount code but did not use it, 48 hours before the code is set to expire. It will contain a copy of the same code they received the first time; the example code you see on the automation's preview page is just a placeholder. This message should focus on stronger call-to-actions and best sellers from different collections to create a sense of urgency and drive conversions.
Apple's MPP may result in some subscribers receiving the Discount Reminder automation even if they did not open the initial Seguno email containing the discount code.
The Discount Reminder automation will not send to those who open emails containing a discount from a Seguno Campaign by default, but you can edit the "Start" card on the automation's main page to change this.
We've all been there - ready to check out but not quite sure where we left our credit card or interrupted by life. The Abandoned Checkout automation can help provide an easy-to-check-out link to capitalize on your subscribers' recent interest in your products. The message contains the cart contents with easy call-to-actions and typically has the top conversion rate of any automated email. Email content should offer assistance if the shopper had issues determining the perfect product or problems while checking out and then highlighting the cart contents with clear call-to-actions.
Your abandoned checkout may offer a generic or unique discount code for all shoppers or only for first-time purchasers. Timing for your abandoned checkout message is essential - you don't want to send the email while they're still shopping - especially if you're going to include a discount - but striking while their interest is still high will help increase conversions. For your timing, consider how long a typical shopper is on your site and if there are any other considerations such as sizing or pricing that might extend the buying process.
Finally, the advertising and marketing efforts pay off - you've converted one of your subscribers into a purchaser! The New Purchaser automation builds loyalty by expressing appreciation for the shopper and helping them understand what to expect next. Message content should celebrate and thank them for making their purchase and proactively provide customer service information in case they have any issues with their purchase. Be sure to include a Social Follow section and encourage them to engage with you through social media when their order arrives.
For most shops, the core of your business will come from a group of loyal shoppers who make repeat purchases. The Repeat Purchaser automation can help build that loyalty by letting shoppers who make a second purchase know that they're an MVP for your shop. Message content should continue to express gratitude and work to turn those purchasers into active promoters of your brand.
Product Reviews are essential to building confidence in prospective purchasers. Regardless of the product review application you choose to use with Seguno, let Seguno help to solicit more reviews by sending them a message encouraging a review at the perfect time. The automation timing should be based on expecting shipping timeframe plus time for getting some initial impressions. Your message content can be short and encourage customers to share their impressions. The product links can be modified to take customers directly to the review form on your website.
For any shop that sells products with a clear lifetime, the Lapsed Purchaser is a great way to connect directly with subscribers before they churn. Think of your Lapsed Purchaser as a last-chance effort to hold onto a current customer before having to replace them through more advertising and growth.
When activated, all pre-built commerce automations will consider any subscribers who would be eligible for the automation within the first delay period. For example, if you have a subscriber who has not purchased in 89 days and activate the lapsed purchaser automation with a 90-day delay, that customer will be sent the email the next day (as they reach the 90th day.) However, if someone had not purchased in 91 days when the automation was activated, they will not be sent the email.
Custom automations can be added through your Shopify Marketing Automations or the Seguno Automations tab. These automations use triggers based on your subscriber's customer profile and their new purchases.
Custom automations only send emails to the subscribers who trigger them while the automation is active and do not send retroactively to subscribers who were tagged or made a purchase in the past.
Product purchased automations send your subscribed customers the perfect email after you've fulfilled their order containing a specific product or a product from a specific collection. From install instructions to care tips to replenishment reminders, Product purchased automations are sure to add ROI to your email program.
Product purchased automations can be triggered multiple times if a customer has multiple qualifying orders during their customer lifecycle.
Learn more about Product purchased automations here.
Customer tagged automations allow customizing automated message sends by applying tags to customer records. Customer tagged automations can be used with manual tagging or cooperatively with any auto-tagging application. Some common use cases are VIP, Friends-and-Family, sweepstakes subscribers, and wholesale accounts.
Customer tagged automations watch for your subscribers to have a specific tag added to their customer record - meaning the automation must be active before the tag is applied for the customer to be considered.
There is no limit for how many Customer tagged automations can be active simultaneously, but customers will only trigger each unique automation once per tag.
Learn more about Customer tagged automations here.
Blog post published
You create valuable content through your blog posts, so be sure to share that content directly with your subscribers and help them see how awesome your shop is! Seguno helps by sending an automated announcement for the blog posts you create in Shopify that you have not shared.
Customize the template that will serve as the wrapper for your blog post and enable the automation to watch for posts that have been published within the last 48hrs that have not been included in your Seguno newsletters.
If specific blog posts should not be automatically announced, add the tag "exclude-from-email" to the blog when publishing it.
Learn more about the Blog Post automation here.
Note: Blog post announcements are only made for your Shopify Blog Posts and do not support third-party apps or custom blog sites. Create a newsletter with a direct link to share those with your subscribers.