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View email metrics and reports
View email metrics and reports

Finding email reports and subscriber timelines.

Updated over a week ago

Learn how to find and analyze your email reports for newsletters, campaigns, and automations. If needed, reference the definitions for email metrics and reporting.


Lifetime metrics

Celebrate your lifetime revenue generated with Seguno by viewing performance metrics at the top of your Dashboard.

Seguno lifetime email metrics

Newsletter reports

There are several areas within Seguno to view your newsletter performance metrics and in-depth reports.

From the Dashboard

View reporting highlights quickly from the Dashboard. The Dashboard shows your recent newsletters and performance metrics.

recent newsletter metrics

For a detailed report of each newsletter.

  1. Navigate to the Dashboard

  2. Select the newsletter from the recent newsletters list

  3. View performance, engagement, and deliverability metrics on the Newsletters Detail Page

    individual newsletter metrics
  4. For more details, click View report

    view newsletter report

From the Newsletters page

You can also view newsletter reports from the Newsletters page.

  1. Navigate to the Newsletters page

  2. Select the newsletter from the newsletters list

  3. Click View report

    view newsletter report

Campaign reports

Campaigns are a group of newsletters with a central theme and common goal. Seguno provides aggregated reporting and individual newsletter reports.

To new the aggregated report for a Campaign:

  1. Navigate to the Newsletters page.

  2. Click Campaigns.

  3. Select the campaign from the campaign list.

  4. View the aggregated metrics at the top of the Campaign Details Page.

    campaign metrics

Automation reports

Automations are Individual or a series of emails sent to an individual subscriber based on specific trigger actions. Due to the variability in sending volume, automation metrics will differ from newsletter metrics. Automations generally have a lower sending volume but have much higher engagement rates for email metrics.

Series: multi-email automations

For automations that contain multiple emails, Seguno provides aggregated reporting.

To review the aggregated email metrics for your automation:

  1. Navigate to your Automations page.

  2. Select the automation from the list.

  3. View the aggregated metrics on the Automations Details Page.

    automation metrics
  4. For a more detailed report, click View report.

    view automation report

To review the individual email metrics within a series:

  1. Find the email in the email list.

  2. Click the Actions dropdown.

  3. Select View report.

    view email report within an automation series

Single-email automations

To review the email metrics for a single-email automation:

  1. Navigate to your Automations page.

  2. Select the automation from the list.

  3. View the email metrics on the Automations Details Page.

    email metrics for a single-email automation
  4. For a more detailed report, click View report.

    view report for a single email automation
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