Webinars & Learning Center Courses

Upcoming events:

Shopify Growth Lab | Black Friday / Cyber Monday Email Marketing Masterclass

New York, NY, Tuesday, October 12th at 6:00 PM EST Learn more and register here

Los Angeles, CA, Tuesday, October 19th at 6:00 PM PDT Learn more and register here

Join us for this in-person 90-minute long workshop, which includes a workbook, tools, calendars, subject lines, and strategies to help you have the best BFCM ever. Taking place in both the NYC and LA Shopify spaces. 


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Learning Center Courses

Courses are a great way to break more significant topics into smaller, actionable pieces. Check out one of these topics, with new courses being added all the time.

  • What to send and when to send it

    • 15 different newsletter types you can use
    • A checklist for email creation
    • A framework for a consistent sending strategy
    • How to create an email marketing calendar
    • Tweaks you can quickly make to your current messages
    • Email Marketing Calendar (editable PDF)
  • How to grow your email marketing list

    • How to create a list growth engine
    • Behind the scenes of your subscriber health
    • The techniques needed for each input channel
    • A checklist of all the ways you can grow your list
    • How to develop and project your value to subscribers
    • Full Course Download (PDF)
  • Email Design 101: How to make better emails

    • A foolproof framework to design better emails
    • Examples and sample copy you can use right away
    • Effective use of email templates to save you time
    • New message elements that you can use to stand out
    • Quick wins to increase click rates on your messages
    • Full course download (PDF)

Webinar Replays

We would love to have you join one of our live webinars, but if you can't make it, you can review our recent webinars on demand!

Growth Lab | Email Automations Masterclass: 3 essential automations for your business

(hosted September, 2021)

  • Foolproof email layout designs 
  • Messages to create when you’re in a hurry, but still, need to be effective
  • Messages that engage your audience with your social media and store
  • Email copywriting, and the mistakes to avoid

Growth Lab | Email Marketing Masterclass: Streamline your calendar for the rest of the year

(hosted August, 2021)

  • A framework for sending better messages consistently
  • Key holiday dates to consider now
  • Quick and easy design tips for the messages you send most
  • Tweaks you can quickly make to your current messages to improve sales
  • How to create an email marketing calendar and what messages to send for the rest of the year
  • A message creation checklist

Growth Lab | Email Content Masterclass: 15 must-have newsletters to grow your business

(Hosted July, 2021

  • Foolproof email layout designs 
  • Messages to create when you’re in a hurry, but still, need to be effective
  • Messages that engage your audience with your social media and store
  • Email copywriting, and the mistakes to avoid

Growth Lab | Email Automation Masterclass: Set up your post purchase messages

(hosted June, 2021)

  • Review lessons learned from Part 1 around Welcome/Abandonment messages.;
  • 4 different post-purchase messages that will drive revenue and brand loyalty. Including post order, lapsed purchaser, first-time purchaser, and review requests.

Shopify Growth Lab x Seguno: Email Automations Masterclass: Set up your Welcome and Abandonment automations now

(hosted May 25, 2021)

  • Foolproof email layout designs 
  • Welcome messages that set the tone and stand out in the inbox
  • Messages you can add to create a Welcome Series
  • Abandoned checkout messages that strike while the iron is hot

Shopify Growth Lab x Seguno: Email Design Masterclass: Tips that get you more clicks

(hosted April 22, 2021)

  • A framework of email design that can work for busy Shopify Merchants
  • New message elements that can help you stand out
  • How to use templates to save you time
  • Quick wins to increase open rates on your emails
  • LOTS of examples and sample copy you can use right away

Shopify Growth Lab x Seguno: Email Marketing Masterclass: List Growth and Beyond; Speed Your Time to Conversion

(hosted March 11, 2021)

  • Copy to use for your list growth
  • A checklist of all the ways you can grow your list
  • How to create a welcome message that converts
  • How to improve your welcome program through additional messages
  • Examples of great emails for you to pull inspiration from

Shopify Growth Lab x Seguno: Streamline your Email Marketing in 2021

(hosted January 21, 2021)

  • Proven steps to get you consistently sending better messages
  • Supplement: Editable marketing calendar with 15 sample newsletter types

Shopify Growth Lab x Seguno: Holiday Email Marketing Masterclass with live tear-downs

(hosted December 17th, 2020)

  • Key last-minute holiday strategies
  • Subject line ideas to spice up the inbox
  • What works and what doesn’t via live teardowns of your holiday messages

Holiday Campaign Countdown 2020

(hosted December 9, 2020)

  • Defining your angle for holiday messaging (jump to 12:09)
  • How to alter your messages for holiday sending (jump to 16:32)
  • 5 Holiday Campaigns to consider (jump to 29:33)

BFCM Workshop

(hosted November 13, 2020)

Don't forget the BFCM Workshop Supplement!

Automate Sales with Series

(hosted June 23, 2020)

Intro to Seguno

hosted June 18, 2020)

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