Webinar Library

Join an upcoming webinar to learn how to get the most out of your email marketing with the Seguno team!

Can't make it to a live webinar? Check out one of the replays from the topics available on-demand below.


April Shopify Growth Lab x Seguno: Email design tips to get you more clicks!

In this 60-minute masterclass webinar, our email marketing team, Kestrel Lemen and Brian Krug, will be joined by Seguno's digital designer Katherine Riemen, to help you learn how to design really good-looking emails with smart call-to-actions, leading to more clicks and more sales.

In this masterclass, you will learn:

  • A framework of email design that can work for busy Shopify Merchants
  • New message elements that can help you stand out
  • How to use templates to save you time
  • Quick wins to increase open rates on your emails
  • LOTS of examples and sample copy you can use right away

This webinar will be hosted live on April 22 at 3:00 PM PT. Reserve your spot now!


March Shopify Growth Lab x Seguno: Email Marketing Masterclass: List Growth and Beyond; Speed Your Time to Conversion

In this 60-minute masterclass, our marketing experts, Kestrel Lemen and Brian Krug from Seguno, will focus on tactics you can use to grow your list. We’ll also go through what needs to happen after someone signs up for your list to ensure your best chance of making a sale.

Kestrel will not only go through how to improve your program but also provide the tools and samples you need to save time and let you focus on running your business.

In this masterclass, you will learn:

  • Copy to use for your list growth
  • A checklist of all the ways you can grow your list
  • How to create a welcome message that converts
  • How to improve your welcome program through additional messages
  • Examples of great emails for you to pull inspiration from
  • Please review one of the replays available and reach out to Support with any questions.

    January Shopify Growth Lab s Seguno: Streamline Your Email Marketing in 2021

    In this Shopify Growth Lab, we lay down proven steps to get you consistently sending better messages. Be sure to download the accompanying PDF below for a full, editable calendar filled with the tools and samples you need to excel and save time throughout the year.

    Please review one of the replays available and reach out to Support with any questions.


    Decemer Shopify Growth Lab x Seguno: Holiday Email Marketing Masterclass -  Live Teardown of Your 2020 Holiday Emails

    In this 60-minute training session, Seguno's email marketing experts Kestrel and Brian will go through some last-minute strategies to give your holiday season one last boost, while setting yourself up for success in 2021.

    Kestrel and Brian will reserve most of the time for live teardowns, followed by a Q&A at the end.

    In this masterclass, you will learn:

    • Key last-minute holiday strategies
    • Subject line ideas to spice up the inbox
    • What works and what doesn’t via live teardowns of your holiday messages

    There are currently no live webinars scheduled. Please review one of the replays available and reach out to Support with any questions.


    Holiday Campaign Countdown - 5 Campaigns to consider before Dec 25th. (75min)

    In this webinar, we cover the email marketing campaigns you can set in motion right away to generate more sales through the rest of the holiday shopping season. We’ll save you time by giving you examples, sample copy, and tips in the app.

    You’ll get actionable steps you can implement immediately. There’s still time before the holiday season ends, so let’s make it count!

    Agenda:

    • Writing holiday campaign messaging. Including example copy and subject lines.
    • Recommendations for 5 different holiday campaigns you could set up and deploy in the next week.
    • How to tweak your regular newsletters for the holiday season.
    • The advanced steps you can take to make sure you're making every sale.
    • Extended QA session to go through your questions.

    There are currently no live webinars scheduled. Please review one of the replays available and reach out to Support with any questions.


    BFCM Workshop (60 min)

    BFCM is right around the corner. It will be an extremely competitive time to market your brand online. How can you stand out and compete? Where should you even start? We'll cover all of that and share downloadable resources to help save you time.

    Agenda:

    • Review the BFCM Basics
    • Choose a BFCM strategy that works for you
    • A deep dive into planning a calendar and look at specific messages to send
    • Plenty of Q&A

    Takeaways:

    • A calendar for when you’ll send (days and times) and how many messages to send
    • Copy/image suggestions for those messages along with samples
    • BFCM Strategy for your brand
    • Pro tips for making the most out of BFCM

    Download the BFCM Workshop Supplement!

    There are currently no live webinars scheduled. Please review one of the replays available and reach out to Support with any questions.


    Automate Sales with Series (45 min)

    Agenda:

    • How to expand an Automation to multiple messages
    • Configuring settings for your Automations
    • How to build a revenue-producing Welcome series
    • How to optimize your Abandoned Checkout
    • Checklist for activating or retiring an automation

    There are currently no live webinars scheduled. Please review one of the replays available and reach out to Support with any questions.


    Introduction to Seguno (45 min)

    Agenda:

    • How Seguno integrates with Shopify
    • Optimizing your account setup
    • How to customize a message
    • Setting up your best-practice Automations
    • Reporting in Seguno & Shopify

    There are currently no live webinars scheduled. Please review one of the replays available and reach out to Support with any questions.


    Webinar Replays

    We would love to have you join one of our live webinars, but if can't make it, you can register to view one of our recent webinars on demand!

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