Countdown section

The countdown is a premium section that can be used to create a sense of urgency for your customers. Limited time offers are a great way to earn instant conversions and the countdown section will allow you to take full advantage of your discount or sale. The countdown is a live feature, meaning it will update in real-time as your customers open the email.

To add a Countdown timer to your newsletter or automation, navigate to the editor by using the customize button in the top-right corner of your of the email detail page. Once in your editor, simply add a section and select the Countdown under the Live section types.

After adding the section, there are two options for selecting the end date.

If you are offering customers a discount that has an end date configured, you can have the countdown correspond to the discount expiration. If you're adding a discount to an automated email and having Seguno assign the discount end date, the date will count down based on when the email is sent


If you're not sure how to add a discount to your email, learn more here: configuring a discount.

You can also specify an end date for a specific date and time. This is a great option if you're releasing a new product and you want to keep customers on the edge of their seats as you countdown to the release date.

If English is not the primary language for your subscribers, you'll need to translate the terms for this section.

Start by saving the email you are working on. Open the actions menu in the bottom-left corner of the editor and select Edit language.

Navigate to the Editor sections tab and enter the translations next to each corresponding English term. Make sure to save your translations. For the Text Version, be sure to keep the {{ date }} liquid tag as part of your translation and it will be replaced with the appropriate date automatically. After saving, using your browser's back button should get you quickly back into the editor.


The Countdown is a premium section, which means it is only available to paid users. If your subscriber count is still below the free threshold, you can upgrade early and start a free trial to get immediate access to all paid features.

The Countdown timer functions as an animated GIF within the email, which updates in real-time based on when the customer opens the email. It will count down for 30 seconds and then loop but will refresh and update each time the customer opens the email or refreshes the page.

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