Using templates

Templates save you time by providing exciting graphics and designs with great copywriting to give you a big step up for creating your next newsletter. Templates are pre-built layouts that can be used to simplify creating Newsletters. When you create a newsletter from a template, you will have most of your email content already completed, selecting the primary content, and then adding any customizations specific to your Newsletter. Seguno offers several standard templates, and a large selection of seasonal or event-based templates, and allows you to build your own custom templates.

On this page

Intro to Templates (video)

What are templates used for?

Templates are basic layouts for emails. They allow you to create a reusable outline for a type of Newsletter that you wish to send by combining all of the common elements you would typically include for a campaign. Seguno will start you off with a number of pre-configured templates based on what works well for most merchants.

To see your available templates, navigate to the Template gallery.

These templates will be available as a starting point when you create a newsletter.

Some templates may have a primary section designated. These primary sections will be placeholders on the template design until the product, collection, or blog post is selected to feature in the newsletter. The rest of the template can be updated as needed by customizing the newsletter.

Create a new template

Creating a new template is a great way to streamline your Newsletter process in the long run. Shops that use similar email designs for topics such as New Releases, Clearance Announcements, Seasonal Collections, Holiday Promotions, or others will get more value from using a template that only needs minor modifications each time you create a Newsletter.

Start on the Newsletter tab and select Create a template.

Name your template and select a primary section type that fits with the intended purpose.

Primary Section Purpose
Featured products Highlighting specific products.
Featured collections  Highlighting specific products from several collections.
Collection list Highlighting one or more collections.
Recent blog posts Highlight the most recent blog post(s) from your online store. 
Featured blog posts Highlight a selection of blog posts from your Online store.

The primary section will be required for the template design and will use placeholders for design. Within the template editor, you can add other sections you would use to support the primary section. Images, rich text, and discount callouts can add brand recognition while requiring minimal updates for each newsletter.

In this example, we use content that would work with just about any new product release. When this template is selected for a newsletter, the product selected will fill in the placeholders.


Make sure that the content you add to your template is generic enough to be reusable, while still providing context for the message. Any content that is added to a template can be customized for the email, but the goal of a template is to streamline your newsletter creation later.

Conditional Content

For some templates, assigning a discount may be dependent on the newsletter. Use the Conditional content dropdown in the upper left-hand corner to preview how your template will appear with or without a discount assigned.


Pay close attention to any mention of the discount that is still included in the message when "Show discount" is toggled off. These can be misleading and result in customer service issues.

Once you are satisfied with the look of your template, make sure to save it so that you can use it to create newsletters. You can always return to edit the template in the future.


While the supporting content of the template may be updated on the template or while creating a newsletter, the primary section of a template cannot be changed.

Ready to turn your template into an email? Learn more about creating newsletters.

Updating, duplicating, and archiving templates

Now that you've created a few templates, there are some options to help maintain your template library.

Updating templates

Any template in your gallery can be updated or modified for any content other than changing the primary section. To update templates, simply select the template while on the Templates tab.

Templates may also be renamed or duplicated by selecting the more options icon.


When you duplicate a template, the primary section from the original template will be carried over to the duplicate.

Archiving templates

If you would like to clean up your template options and remove templates you're no longer using, simply use the option to Archive the template to hide it. Your archived template may be accessed and restored using the link at the bottom of your gallery.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.