Choosing Recipients with Customer Segments

Targeting specific customer segments is a wonderful strategy to utilize when sending out email newsletters. If you want to target customers who fall into a particular category or all have something in common, you will need to segment them within your Shopify customer database.

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Segmenting customers in Shopify

The first step is deciding which customers you want to target based on the data available on your customer records. If you aren't sure where to start, try one of Shopify's Segment templates.

Segments apply filters to your Customers to create a dynamic group. As new customers qualify for the filters, they'll be automatically added to the segment. Learn more from Shopify.

Segments are a powerful tool that creates a query based on a filter name, an operator, and a value to query your customers. Segments can leverage data from both the customer record and order history.  If your shop has made more than 100 sales, Shopify's Predicted Spend Tiers will be available for your segment filters. Use Shopify's reference guide for a full walk-through on all available segment filters.


You do not need to add a filter for [email_subscription_status = 'SUBSCRIBED']. We will make sure those that accept marketing are the only ones who will get your emails. Seguno does not currently support sending emails to non-subscribed customers. However, not including the subscription status filter may result in your delivered email count being different from the total segment count.

Targeting your Customer Segments in Seguno

After this, you'll want to open up Seguno and create your newsletter. When you are done customizing the newsletter you want to send to this specific segment, use the Recipients section of the settings panel to specify your customer segment. If you'd like more information on how to send a newsletter, please see this guide.

You can select as many segments as you'd like for either; we will ensure the intended recipients only receive one copy of your newsletter for each delivery.

You can also use this feature to exclude certain customer segments by clicking on the last checkbox in the example above. After saving your selections, you are now ready to send the email to your segmented list of customers!

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