Domain warming

Domain Warming

After the authentication process is complete, Seguno will automatically guide your first email send through a warm-up process to introduce you as a sender to your subscribers’ inbox providers. This optimizes deliverability and inbox placement for several key domains.

In order to help you with this, Seguno starts by evaluating any engagement data available for your contacts such as opens and orders. Your contacts are then automatically sorted into groups from most-to-least engaged.

  • If you’re coming from Mailchimp, be sure to connect with the integration at the bottom of the settings page - this gives us additional information for sorting your contacts

Next, build a Newsletter to send to your full subscriber list. To help make this process as successful as possible, plan to use a campaign that you believe will be very popular. This is a second chance at a first impression, so put your best foot forward with a strong Subject Line and enticing Preview text that gives your subscribers plenty of reason to open your email. If available, consider using a promotion you know that performs well and mention it in the preview text.

  • Be sure to test your message! Avoid broken images, typos, bad discount codes, and invalid links!
  • Don’t send any time-sensitive messaging - this process takes time! If you’re including a promotion, be sure it will run for at least 7-10 days after the send starts.

Once you schedule your send, Seguno will start by sending it to your 20 best contacts. Every four hours, another part of the delivery will continue while the recipient group size doubles, continuing until we’ve worked through all of your contacts. Generally, this whole process lasts 2-4 days, depending on your subscriber count, but you'll see a banner at the top of your newsletter detail page with an estimate of how long it will take for your account. You will see a notification banner in your account with an estimate of the actual duration and your progress.


Remember, this send is the first impression for your newly authenticated domain with Seguno!


Do not schedule any additional newsletters during the warmup as this will interfere with the process and can damage your sending reputation. Please wait until 4 hours after the warmup process has completed before scheduling any newsletter deliveries to ensure the warmup is successful.

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