Kit Skills - Automated Blog Post Announcement

With so much going on in your Shopify shop, it's easy to feel overwhelmed with creating newsletters. Kit and Seguno make email marketing easier by turning the work you're already doing in Shopify into easy email marketing. Think of Kit as your virtual email marketing assistant.

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Get started with Seguno's Kit skills

Before using Kit Skills with Seguno, you need... Kit!

If you're not using Kit, there's no better time to try it! Visit the listing on the Shopify App Store to learn more and install the Kit app to get started. Kit Skills extend beyond Seguno, so take a moment and see how much help Kit can be for your shop.

Beyond Kit, we recommend the Shopify Ping app if you use an iOS device. Like Kit, Shopify Ping functionality extends beyond Seguno, but unlike Kit, it is not required for your Seguno functionality. If you decide not to use Shopify Ping or do not use an iOS device, you can use Kit's SMS or Facebook Messenger functionality to work with Seguno.


How Seguno works with Kit

Kit works with Seguno by offering to build and send newsletters on your behalf by using a template and pulling in content that you've already created in Shopify. Currently, Seguno's Kit Skills are focused on taking the rich content you create in your Blog Posts and turning them into engaging emails.

Start by enabling your Blog post announcement in your Seguno Automations. 

When your Kit Blog post announcement is enabled, Kit will offer to share a new blog post with your subscribers 24 hours after it's been published. If you've sent a newsletter since publishing your blog, Kit will not send a reminder (but you should definitely include the Blog section in that newsletter!)

Note

If your store is still on "Password Protection" mode, the newsletter you send out will only redirect your subscribers to your password protection page. However, anyone who has the password to your store would still be able to see the blog post once they enter the password. If you're in a pre-launch state, consider sharing an early access password with your subscribers to build interest and customer loyalty.


Customizing your Kit Skills emails

Customize the content for your Kit templates just like with any of your automation

The primary content for this template is the Recent blog posts section, shown below. The other sections surrounding the Recent blog posts section may be customized to enhance the overall email that can surround. Keep in mind that the content of the Recent blog posts section will be tied to your newly published posts.

The default subject line for Blog Post Announcement is "New on our blog". To customize the subject line that will be used, navigate to the Content tab and select Edit language.

Navigate to the Kit Skills tab and enter your preferred subject line.

Any Blog Post Announcement sent with Kit can be found in your Newsletters tab with the name "Blog post announcement YYYY-MM-DD (via Kit)" where the date is the date the newsletter was sent.

Tip

Keep in mind that this subject line will be used each time Kit helps you send a blog post announcement. Avoid including a specific date, event, or blog title in the subject line. The preview text will automatically include the title of your most recent blog post.

Note

Kit has some email functionality for new purchaser and repeat purchaser transactional notifications. This article does not address those Kit emails and they can be configured in the Kit app. We recommend using Seguno's New Purchaser and Repeat purchaser automations for these emails as they can be extended into a Series to keep the conversation going.

Sending a blog post announcement manually

If you're not using Kit and want to send a blog post announcement, it only takes a few quick steps with a Newsletter. Start on the Newsletters tab and select the Create Newsletter button. From here, you can select to use the Recent Blog Post template and specify which of your Blogs you want to sent out.

After creating the newsletter, Seguno will automatically pull in your latest blog post. You can customize this newsletter just as you would any other newsletter by selecting the Customize button in the top-right corner. Once you've customized the message to your liking, make sure to send a test email before scheduling the newsletter to be sent.

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